Emily Countryman

CEO ShiftSetGo

Emily Countryman is the CEO and founder of ShiftSetGo, a Washington State-based chain of weight loss clinics that serve clients in-person locally and across the country virtually. The seed of inspiration was planted in 2011 when Emily set out to lose 15 pounds of pregnancy weight one summer. Figuring that abiding by the expert-recommended “eat less and move more” philosophy would quickly work its magic, Emily was frustrated to end the summer down only three pounds. It wasn’t until Emily discovered nutritional ketosis and figured out macros that she lost 20 pounds in 6 weeks.

Because of her own success, Emily is passionate about educating other women (men too!) on how to lose weight and maintain that goal weight. Since opening the doors of ShiftSetGo, Emily’s team has helped thousands of clients lose over one hundred thousand pounds with their 3-part program. ShiftSetGo now has 6 locations and is currently growing its virtual weight loss coaching staff.

Emily has worked in the healthcare industry since 2003 and is determined to make a better future for the next generation, believing that our society can end the obesity pandemic with the right education and information. Emily is a certified weight loss coach and a board-certified holistic health coach from The Institute for Integrative Nutrition.

2022 Puget Sound Business Journal 40 Under 40 Winner

Podcast Interviews with Emily

Questions to ask Emily

  • What is nutritional ketosis and how does it differ from ketosis programs that encourage high-fat meals?
  • What is the 3-part program that you offer clients?
  • Can you explain why the motto “eat less, move more” is one you don’t align with? What is the best place someone can start if they want to lose weight?
  • How do you find most of your clients?
  • Why did you start your business, ShiftSetGo?
  • You planned to take one year to shift your business to a virtual hybrid model but were forced to do it much more quickly (in just one week) due to the pandemic, can you tell us about that experience?
  • Can you tell us about your experience of scaling your business, opening multiple brick and mortar locations and building a team?

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